Our process
The first preview begins with what a potential customer can already discover about the business online. Feedback then turns that outside perspective into a website that reflects the brand from the inside.
From the first research to the finished website, and what comes after.
We only decide which channel brings a business customers once we know what already works.
For one-page websites, multi-page websites and webshops: we first get to know the business and agree the scope. Preview, feedback and launch follow, with ongoing maintenance if you want it.
From what is publicly available about the business, we build a working first version within one to two days. This preview costs nothing.
We look at the offer, reviews, images, competitors and the ways customers find the business today. That way the business sees the direction before it commits to anything.
If the direction feels right, the business commissions the website. That is the point of commitment. The first half of the price is due now. The second half follows only once the finished website is approved and goes live.
Feedback then adds what cannot be seen from the outside: values, priorities, customers and goals. We revise design, structure and copy and develop the website fully for desktop, mobile and search engines.
After approval we connect the domain, set up hosting and the technical side, and take the website live.
This normally happens within two weeks of receiving the first feedback and the required content.
The preview is our risk. The decision stays with the business.
Launch is not the end of the work. Once real visitors arrive, there is real data to work with for the first time.
After launch we keep the website online, apply security and software updates and make later changes. The business does not have to look after the technical side itself.
When GMAX manages this foundation continuously, changes, tracking and updates can be made without waiting for access or setup each time. That is the purpose of the monthly care plan.
We set up the right tracking. The website then shows where visitors come from, which pages they look at and which steps they take.
Before launch there are only assumptions. After it there is behaviour that can be analysed.
Our process
Marketing works differently from a website project. We only choose the channel once we know your situation.
Some work needs access to existing accounts, such as the Google Business Profile, Search Console, analytics, advertising accounts or domain management.
We guide the business through the setup step by step. Access runs through each platform's own invitations and roles, not through shared passwords.
We learn your offer, your customers and how enquiries come in today.
Where available, we look at analytics, Search Console, the Google Business Profile and past campaigns.
We recommend the channel with the strongest opportunity for your business: SEO, advertising or email marketing.
We set the channel up and test it. During the initial 7 to 14 day test, you pay the advertising budget directly to the platform. GMAX does not charge its usual agency fee during this test. The test shows how the campaign actually performs. Afterwards, we agree the ongoing fee based on the results achieved.
We review the results together and decide whether and how to continue. If a channel works, we build on it and keep measuring.
We do not prescribe the same package to every business. First we understand the business, its customers, its goals and its budget. Then we add the data from the website.
From that it becomes clear which route makes sense first: search engine optimisation, advertising on Google or Meta, social media content, email or a combination. Some businesses use several channels at once, others start with one. Then we measure and improve.
We study the public information already available about the business. That includes its offer, reviews, images, visual identity, competitors and the way customers currently find it. From that research, we create a working first version within one or two days. It gives the first conversation something real to improve.
The preview reveals what already fits and what still needs to change. Feedback then gives us the inside knowledge that public research cannot provide, including the business priorities, customers and goals. That feedback shapes the design, structure and wording while the website is fully developed for desktop, mobile and search engines.
Once the final version is approved, the website is connected to its domain and launched. This normally happens within two weeks after the first feedback and required materials are received. Without monthly maintenance, we help set up the chosen domain and hosting. With maintenance, GMAX manages the technical side after launch.
It starts with the business: what it offers, who its customers are, what makes it valuable, what visitors need to understand and which action the website should drive. Within one to two days that research becomes a first working preview. It shows what GMAX can do before any commitment is made.
The preview takes the risk out of the decision. If the direction is right, the project is commissioned and the first half of the price is due. Then feedback and development begin. The second half is due when the business approves the finished website and it goes live.
Preview
free
Project
Once the project is commissioned, the first direction becomes the real website. Feedback supplies what cannot be seen from outside: values, priorities, customers and goals. From that we refine design, structure and wording, develop the pages for desktop, tablet and phone, and prepare everything for launch.
The finished website is checked and published, usually within two weeks of receiving feedback and content. There are two routes to launch.
We first study where a business's visitors come from and how they use its website. Then we recommend the marketing channels most likely to help it grow.
With monthly care and analytics and search tools configured, we see:
This shows which channels deserve investment.
Strong visibility in Google Maps and good reviews are already a channel. Then we tend to recommend email marketing, social media or targeted advertising to make better use of that demand, rather than automatically selling more SEO.
If the business lacks visibility on Google, organic SEO or relevant search ads are usually the first step. Which comes first depends on how quickly enquiries are needed.
The recommendation follows the business, not a fixed package.
Once the website is live, analytics provide evidence: where visitors come from, which channels bring visits, which pages get attention and which paths lead to inquiries. From that we work out what makes sense next.
Build. Launch. Measure. Diagnose. Choose a channel. Improve.
We recommend search engine optimisation when customers demonstrably search for the service and the business is not yet found there. First we check the current position, the Google presence, search demand, competition and the structure of the website, plus Search Console and analytics where they exist. If the channel is worth it, we lay the technical foundation, create targeted pages for services, locations and questions, and measure progress. Scope and price are set once the search potential has been checked.
We recommend advertising when a business needs visitors quickly and has a clear offer. The customer pays the advertising budget directly to Google, Meta or TikTok. GMAX creates, launches, manages and measures the campaign.
The campaign begins with a measurement period of 7 to 14 days. GMAX's management fee becomes due only after the campaign produces the agreed conversion and that conversion has generated attributable revenue. The qualifying conversion and the method used to attribute the revenue are agreed in writing before launch.
We recommend social media content when a business's customers spend time there and the business has something worth showing. We derive the direction from the business and its customers: what convinces, what people ask, what can be shown. Then we settle the frequency and whether the business supplies material or needs a full production. Every piece of content leads to the website on a clear path.
We recommend email marketing when a business already has inquiries, bookings or customers where following up pays off. We work out where in the customer journey a message helps: after an inquiry, after an appointment or for past customers. Then we set up the sending platform, the consents and the sequences, and settle the frequency.
A website needs relevant traffic before it can create business value. GMAX offers four ways to help more of the right people reach it.
Every GMAX website includes a technical SEO foundation. Each page receives a clear purpose, a descriptive title, a readable URL, a logical heading structure and the metadata search engines need. Internal links and a sitemap help Google discover the website and understand the purpose of each page.
Intensive SEO goes further. We research how potential customers search, then create dedicated pages and content for valuable services, locations and questions. The scope and price are confirmed after the search opportunity has been reviewed.
The client pays the advertising budget directly to Google, Meta or TikTok. GMAX creates, launches, manages and tracks the campaign.
The campaign begins with a measurement period of 7 to 14 days. GMAX's management fee becomes due only after the campaign produces the agreed conversion and that conversion has generated attributable revenue. The qualifying conversion and the method used to attribute the revenue are agreed in writing before launch.
GMAX creates content for Facebook, TikTok and Instagram. The scope depends on how often it is published and whether the business supplies the material or needs full production. The goal is more visibility among the right people and a clear path from the content to the website.
Email marketing can follow up after an enquiry, reconnect with previous customers and bring people back to a relevant service or offer. The scope depends on the mailing platform, the available customer consent and how often campaigns are sent.
The most common questions about how we work.
Depending on the channel, access to the Google Business Profile, Search Console, analytics or ad accounts. Access runs through the platform's invitations and roles, not shared passwords.
No. Some businesses use several channels at once, others start with one. We recommend the channel with the best chance for your business.
For advertising, the first test phase takes 7 to 14 days. Then we review the results together.
You pay the ad budget directly to the platform. GMAX charges no usual agency fee during this period.
We decide together whether and how to continue. We agree further fees based on the results shown.
The first preview normally takes one or two days. After the first feedback and required materials are received, launch usually follows within two weeks.
The preview can begin with the public information already available. During development, we need the business goals, service information, preferred images and honest feedback on the first direction.
That is what the feedback stage is for. We identify what feels wrong, understand the preference behind it and use that information to shape the next version.
The preview is free and without obligation. If the direction is not right, no commitment is made. If it is, the project is commissioned and the first half of the price is paid. In the feedback phase we then work out what does not fit yet, understand the preference behind it and use that for the next version. The second half is only due once the finished website is approved and goes live.
We study the business, its intended customers and strong websites within the same industry. The common patterns guide usability, while the brand and goals determine the final identity.
Clear structure, descriptive titles, readable web addresses and a sitemap help Google understand the website. More intensive SEO can create additional entry points for important services, locations and questions.
Monthly maintenance is optional. Without it, the client manages the domain, hosting, security and analytics separately. With it, GMAX manages the technical side, monitors the website and provides up to five hours for future changes each month.
Still have a question? Speak directly with the people who do the work.
Tell us what your business needs. We build the first preview for free.
Get in touchWe tell you which channel makes sense first.
Request a callWe'll show what this process would look like for your business. Free, no obligation.
Or message us directly on WhatsApp.
